A drug that, in contrast to Arthur’s claims, led to high dependency, Valium became one of the bestselling medicines of the 1960s and 1970s and Arthur made sure that he received a healthy percentage cut on sales. He also paid for his two younger brothers, Mortimer and Raymond, to attend medical school and the three of them bought or set up a number of businesses, one of them being Purdue Frederick, a small pharmaceutical company that would later change its name to Purdue Pharma.Īs the owner of a medical advertising agency, Arthur aggressively marketed Valium direct to physicians with misleading and false information. He funded himself through college and medical school, partly by his work as an advertising copywriter, trained as a psychiatrist and became a leading medical publisher. Arthur was an extraordinary figure, highly gifted and even more motivated. Keefe begins his story with Arthur Sackler, the eldest of three boys born to a Ukrainian Jewish grocer in Brooklyn in 1913.
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